It’s a fresh year and time to take stock—of our health, our finances, and our goals. But here’s one area we often overlook: our charitable giving. Is it still aligned with our values? Is it making the impact we intended?
Americans gave over $592 billion to charity in 2024, according to Giving USA. Yet research shows that many donors don’t regularly evaluate where their money goes or what it achieves. In fact, a 2022 study by the Lilly Family School of Philanthropy found that only 32% of donors research a nonprofit before giving.
That’s where a charitable check-up comes in. Ask yourself:
Do I know the outcomes of the organizations I support?
Are they transparent with their goals and results?
Have my interests or priorities changed since I first gave?
Also consider how you give. Are you donating reactively—responding to social media or crisis appeals—or strategically? Multi-year or recurring gifts, for example, can help nonprofits plan and sustain programs more effectively than one-time donations.
And don’t forget giving should feel good. If you no longer feel a connection to the organizations you support, explore new causes that align with your current values or lived experiences.
Lastly, it’s important to keep in mind that timing can play a large part in a successful charitable strategy. Making the right gift at the right time can assure that you receive the maximum amount of tax value while helping the causes you care about.
You don’t need to give more to make a difference—you just need to give with intention.
Your generosity is one of your most powerful tools for change. Take time to sharpen it. A thoughtful check-up today ensures your giving reflects the person—and the community—you hope to build tomorrow
Want to design your 2026 giving strategy? Click here to download our free guide.
David Aft is President of the Community Foundation of Northwest Georgia, an organization that helps individuals, families, and businesses make their charitable giving count. With nearly $100 million in assets managed and local boards guiding the vision, the Community Foundation provides trusted guidance to align generosity with strategy for lasting local impact. Learn more at communityfoundationnwga.org.
